Led Zeppelin’s lawyers have until March to decide whether to attempt to block a trademark application from a Miami film and TV business that works on projects including an urban music reality show and an animated film about a football-playing robot.

Led Zeppelin has been granted a three-month extension to investigate a trademark application from film and TV production business Zeppelin Studio which is seeking to trademark the brand Zeppelin Studio Latin America in the US.

Lawyers from the law firm FisherBroyles representing Superhype Tapes, the London business that owns the US trademark for the band name Led Zeppelin, filed a request with the United States Patent and Trademark Office (USPTO) on December 11 asking for the deadline to file a motion to oppose the trademark application to be extended from December 12 to March 12.

The US government has granted Led Zeppelin’s lawyers’ request, giving the law firm an extra 90 days to consider whether to file paperwork seeking to block Zeppelin Studio’s trademark application.

Companies House filings made public in the UK in 2015 show that Jimmy Page owns 80% of Superhype Tapes with Peter Grant’s children Warren and Helen Grant each owning 10% of the company. Helen Grant has signed a deal to sell her 10% stake in Superhype Tapes, LedZepNews reported in July, but the transaction does not seem to have closed.

Superhype Tapes is now described as a “potential opposer” to Zeppelin Studio’s trademark application by the USPTO. The band could argue that the film and TV company’s trademark risks infringing on Led Zeppelin’s own trademark and creating confusion. It’s also possible that the band’s lawyers decline to oppose the trademark filing or that the application is voluntarily withdrawn.

Zeppelin Studio, which operates in the US and in Latin America, is known for its work on reality TV shows, documentaries and feature films. Last month, it announced its new show “Feat”, a talent show in which contestants compete to become the next urban music superstar.

Other projects the company has worked on include the 2021 HBO Max documentary film “Diego: The Last Goodbye” about the final year of Diego Maradona’s life and the 2024 animated film “Robotia: The Movie” about a football-playing robot.

Zeppelin Studio applied to the US government on March 13 to trademark the brand name Zeppelin Studio Latin America for the purpose of “film and video production for movies, television series, and documentaries.” The business is not seeking to trademark its logo, which shows a zeppelin airship.

Led Zeppelin owns a range of trademarks across the world, including the band name as well as “The Led Zeppelin Experience” which LedZepNews previously reported was planned as an exhibition or hologram experience.

Lawyers working for Led Zeppelin regularly investigate US trademark applications. Earlier this year, FisherBroyles sought multiple extensions to investigate an application to trademark the business name Lead Zeppelin in the US from a sales business. The company eventually abandoned its trademark application.

In 2021, Led Zeppelin’s lawyers asked the US government for more time to consider whether to oppose a trademark application for Head Zeppelin beer, a collaboration between a Colorado barbershop named Head Zeppelin and the Dratz Brewing Company. The band eventually declined to oppose the trademark.

The band also uses its lawyers and trademarks to crack down on the sale of unlicensed Led Zeppelin merchandise. In 2021, LedZepNews reported that lawyers working for Led Zeppelin took legal action seeking $2 million in damages and a ban on further sales of bootleg items online.

Counterfeit merchandise sales cause “substantial monetary loss” and “irreparable injury” to Led Zeppelin, the band’s lawyer alleged.

LedZepNews contacted Led Zeppelin’s lawyers at FisherBroyles as well as lawyers representing Zeppelin Studio and the company itself requesting comment for this article.