Jimmy Page has revealed that Led Zeppelin considered holding a hologram reunion show using virtual avatars, but the project was abandoned after the band members couldn’t agree on it.
Speaking on stage at the Hay Festival in Wales on June 2, Page said that Led Zeppelin was asked to do “that sort of thing,” according to a report in The Guardian.
Led Zeppelin was approached about a hologram act long before ABBA opened its ABBA Voyage “avatar” show, Page reportedly said on stage.
However, Page said he couldn’t get the surviving members of Led Zeppelin to agree on the project so it “didn’t really get moving”.
Page’s on-stage comments confirm LedZepNews’ December story that Led Zeppelin’s planned “The Led Zeppelin Experience” exhibition might include a hologram performance.
Back in December, we dug into trademark filings and UK company registration documents and found that Led Zeppelin’s since-abandoned exhibition project had the potential for an ABBA Voyage-style experience.
Led Zeppelin scrapped its exhibition and hologram project
Led Zeppelin has spent years working on an exhibition and hologram project but it has been abandoned due to a lack of agreement between the surviving members of the band.
Page spoke to Uncut Magazine for its its May 2022 issue. In the interview, he confirmed the December LedZepNews report that Led Zeppelin has been working on an official exhibition, but revealed that the project ended because the band members disagreed about it.
When asked whether Led Zeppelin has considered holding its own exhibition, Page said that “there was something at one point. But all the members and people around the band couldn’t agree. I was much happier doing my book and the exhibition with the Met.”
Led Zeppelin’s surviving members along with John Bonham’s widow Patricia Bonham registered a business in the UK in 2018 as part of a plan to hold a Led Zeppelin exhibition, potentially using the name “The Led Zeppelin Experience.”
On June 21, 2018, Page, Robert Plant, John Paul Jones and John Bonham’s wife Patricia Bonham set up a company in the UK which has the intentionally vague name “Company 2018.”
The business was created for the purpose of “activities of exhibition and fair organisers,” according to its Companies House code.
The company’s shares are split four ways, with Page, Plant, Jones and Bonham each owning 25% of the company.
Jason Bonham said in 2018 that he was asked to change the name of his band from “Jason Bonham’s Led Zeppelin Experience” because Led Zeppelin “have plans for the terminology.”
“They have plans for the terminology, Led Zeppelin Experience. And I was like, ‘Um, okay, but I need to keep the logo, JBLZE.’ One, I have the tag on my car, and two, I have a huge backdrop that I paid for last year,” he told KSHE 95. “For me it’s about the music. So the name of it — I just wanted to keep the logo. So I said, ‘I got it. Jason Bonham’s Led Zeppelin Evening.’ I don’t know what they have planned, but I said, ‘Okay, I will clear the way so they can do what they wish.'”